Yea Alabama is the official University of Alabama NIL entity established to cultivate and harness name, image, and likeness opportunities for Alabama student-athletes. As a subscriber to Yea Alabama you have the opportunity to gain access to exclusive fan experiences, content, merchandise, and more.
pushing the legacy forward
NIL Support options
Individuals who want to make tax-deductible contributions to the Walk of Champions nonprofit.
100% of your yea alabama subscription goes to university of alabama student-athletes
Hear from yea alabama's biggest fans
Head Coach, Football
I have always believed that our players should have the chance to benefit from their name, image and likeness. Yea Alabama is an exciting new resource to help Crimson Tide student-athletes create value for themselves through a variety of NIL opportunities.
The Alabama brand is one of the most powerful in sports, and our partnership with Yea Alabama provides exposure for our athletes that is unmatched in college athletics.
“Yea Alabama’s approach is both cutting edge and sustainable in an ever-changing NIL environment. Having one platform that allows supporters, subscribers and businesses a place to engage is so beneficial. This is another way for every ‘Bama fan to get behind our student-athletes, and we fully support Yea Alabama.”
Head Coach, Gymnastics Former Student-Athlete
“I’m so excited for our student-athletes to have this opportunity to collaborate with Yea Alabama. I had such an incredible experience of my own as a student-athlete at Alabama, and as a coach now I want the same for the current generation. The college athletics landscape has changed so much since I competed, but the ability for Alabama student-athletes to be successful in everything that they do has remained consistent. Yea Alabama enhances that ability in the name, image, likeness era, and we are fortunate to have their support!”
Assistant Coach, Men’s Basketball Former Student-Athlete
“As a former Alabama student-athlete, and current coach, I have witnessed the evolution of the student-athlete experience firsthand. It’s encouraging that, since my time in college, the opportunities for success, growth and personal development have progressed to include name, image and likeness. Our current and future student-athletes are fortunate to have an entity like Yea Alabama working on their behalf to help maximize potential NIL partnerships.”
May a booster or fan enter into an agreement with a University of Alabama student-athlete for the use of name, image, or likeness in exchange for money, goods or services?
Yes. Before entering such a contract, the student-athlete is required to disclose any proposed contract for use of their NIL to the University of Alabama. It is possible, and likely, that federal laws and NCAA legislation will ultimately provide a nationwide, uniform approach to NIL governance, at which point restrictions on these agreements are subject to change.
Will the University of Alabama assist student athletes with NIL related issues?
Yes. The University of Alabama will have a robust program to educate student-athletes on how to maximize the use of their NIL for compensation, as well as understanding associated issues (e.g., financial literacy, debt management, time management, budgeting, academic resources).
May a student-athlete receive NIL compensation based on their athletic performance?
Are there limitations on the compensation or opportunities that can be provided to a student-athlete for use of their NIL?
Yes. Student-athletes may not enter NIL compensation agreements that do not comply with Federal, State, NCAA, SEC, or University of Alabama rules, policies, laws, and regulations. Additionally, student-athletes may be precluded from entering NIL compensation agreements that does one or more of the following:
Conflicts with the terms of a current University of Alabama contract;
Negatively impacts or reflects adversely on UA or its Athletics Department, including, but not limited to, bringing about public disrepute, contempt, embarrassment, scandal, ridicule, or otherwise negatively impacting the reputation or the moral or ethical standards of UA or its Athletics Department; or
Involves any of the following: tobacco companies, alcoholic beverage companies, sellers or dispensaries of controlled substances, adult entertainment businesses, and business engaged in gambling activities.
Other examples of prohibited compensation for SA NIL activity include:
Where the SA is not a US citizen and the SA’s visa generally prohibits employment. International student-athletes should consult with Capstone International prior to engaging in NIL activities.
In exchange for property owned by UA (e.g., current jersey or equipment)
May a contract for NIL compensation stipulate that a student-athlete must compete for, or attend, the University of Alabama (or any other NCAA member school)?