Tide on Tour Tickets Available Now!
The Official University of Alabama NIL Entity
Choose your subscription level
All benefits of Starter tier plus...
Tuscaloosa Discount Card
Invitation to Student Member-only events
Yea Alabama membership
Yea Alabama car decal
Access to the Yea Alabama online Member Hub filled with exclusive content and insight
Invitation to Football Fan Day Autograph Session
All benefits of previous tier plus…
One autographed item from a Student-Athlete of your choice
Invitation to additional exclusive events
Priority access to Football Fan Day Autograph Session
All benefits of previous tiers plus…
Invitation to exclusive game day experiences
Engaging experiences with University of Alabama student-athletes
Annual gift certificate to Yea Alabama merchandise store
3 stars
Hall Of Fame
3 stars
per month
All benefits of Starter, All-Conference, and All-American tiers plus...
Additional benefits based upon contribution level
Annual Donor Gift
Yea Alabama Membership
One-time contribution
Yea Alabama logo
About Yea Alabama
Yea Alabama is the official University of Alabama NIL entity established to cultivate and harness name, image, and likeness opportunities for Alabama student-athletes. As a subscriber to Yea Alabama you have the opportunity to gain access to exclusive fan experiences, content, merchandise, and more.
pushing the legacy forward
Hear from yea alabama's biggest fans
image of nick saban
Yea Alabama pennant logo
Former Head Coach, Football
quotation marks
I have always believed that our players should have the chance to benefit from their name, image and likeness. Yea Alabama is an exciting new resource to help Crimson Tide student-athletes create value for themselves through a variety of NIL opportunities.

The Alabama brand is one of the most powerful in sports, and our partnership with Yea Alabama provides exposure for our athletes that is unmatched in college athletics.
headshot of Greg Byrne
Greg Byrne
Athletics Director
“Yea Alabama’s approach is both cutting edge and sustainable in an ever-changing NIL environment. Having one platform that allows supporters, subscribers and businesses a place to engage is so beneficial. This is another way for every ‘Bama fan to get behind our student-athletes, and we fully support Yea Alabama.”
headshot of Ashley Johnson
Ashley Johnston
Head Coach, Gymnastics
Former Student-Athlete
“I’m so excited for our student-athletes to have this opportunity to collaborate with Yea Alabama. I had such an incredible experience of my own as a student-athlete at Alabama, and as a coach now I want the same for the current generation. The college athletics landscape has changed so much since I competed, but the ability for Alabama student-athletes to be successful in everything that they do has remained consistent. Yea Alabama enhances that ability in the name, image, likeness era, and we are fortunate to have their support!”
NIL Support options
Monthly subscribers who select a specific level of support in exchange for exclusive content throughout the year.
Brands looking for endorsement opportunities with student-athletes at the University of Alabama.
100% of your yea alabama subscription goes to university of alabama student-athletes
Yea Alabama pennant
Yea alabama
Nation-wide support
NIL Resources
May a booster or fan enter into an agreement with a University of Alabama  student-athlete for the use of name, image, or likeness in exchange for money, goods or services?
Yes. Before entering such a contract, the student-athlete is required to disclose any proposed contract for use of their NIL to the University of Alabama. It is possible, and likely, that federal laws and NCAA legislation will ultimately provide a nationwide, uniform approach to NIL governance, at which point restrictions on these agreements are subject to change.
Will the University of Alabama assist student athletes with NIL related issues?
Yes. The University of Alabama will have a robust program to educate student-athletes on how to maximize the use of their NIL for compensation, as well as understanding associated issues (e.g., financial literacy, debt management, time management, budgeting, academic resources).
May a student-athlete receive NIL compensation based on their athletic performance?
Are there limitations on the compensation or opportunities that can be provided to a student-athlete for use of their NIL?
Yes. Student-athletes may not enter NIL compensation agreements that do not comply with Federal, State, NCAA, SEC, or University of Alabama rules, policies, laws, and regulations. Additionally, student-athletes may be precluded from entering NIL compensation agreements that does one or more of the following:
  • Conflicts with the terms of a current University of Alabama contract;
  • Negatively impacts or reflects adversely on UA or its Athletics Department, including, but not limited to, bringing about public disrepute, contempt, embarrassment, scandal, ridicule, or otherwise negatively impacting the reputation or the moral or ethical standards of UA or its Athletics Department; or
  • Involves any of the following: tobacco companies, alcoholic beverage companies, sellers or dispensaries of controlled substances, adult entertainment businesses, and business engaged in gambling activities.
Other examples of prohibited compensation for SA NIL activity include:
  • Where the SA is not a US citizen and the SA’s visa generally prohibits employment. International student-athletes should consult with Capstone International prior to engaging in NIL activities.
  • In exchange for property owned by UA (e.g., current jersey or equipment)
May a contract for NIL compensation stipulate that a student-athlete must compete for, or attend, the University of Alabama (or any other NCAA member school)?